Category: Our involvement

Celebrating Diversity: Del Monte’s Vibrant Partnership with Toronto Revellers

Embracing Diversity and Community

In the heart of Canada’s multicultural landscape lies a vibrant celebration that transcends boundaries and fosters connections. At Lassonde, trademark license holder for Del Monte’s beverages, we believe in the power of diversity, and our commitment to nurturing vibrant relationships extends to equally vibrant communities. Through our partnership with the Toronto Revellers Cultural Association, we’re proud to contribute to the rich tapestry of Canada’s cultural mosaic.

Who Are the Toronto Revellers?

Founded in 2006 by bandleader Jamaal Magloire, the Toronto Revellers Cultural Association is a non-profit organization dedicated to promoting, celebrating, and exploring the rich and diverse culture and traditions of the Caribbean. With over 2,000 masqueraders, volunteers, and designers, this collective plays a pivotal role in Toronto’s annual Toronto Caribbean Carnival.

Del Monte X Toronto Revellers: A Decade of Celebration

Del Monte’s beverages collaboration with Toronto Revellers spans over a decade, reflecting our shared values of inclusivity and celebration. As one of our longest-standing partnerships, we’ve been honored to support the association in various capacities, adding our own flavour to the festivities year after year. From creating exclusive cocktails in the carnival bars with our delicious juices and nectars to providing a unique experience on a VIP truck during the parade, we are always there to enhance the festival experience.

Why Attend the Toronto Caribbean Carnival?

But what exactly is the Toronto Caribbean Carnival, and why should you mark your calendars for this event? Imagine a three-week explosion of Caribbean music, cuisine, revelry, and visual and performing arts. With over 1.5 million participants and $400 million in economic development infused into the city in just three days, this carnival has become a major international event and the largest cultural festival of its kind in North America. The parade brings together people from all walks of life in a shared spirit of joy.

Making a Positive Impact: Del Monte’s Commitment to Multicultural Communities

We are committed to making a positive impact on multicultural communities and will continue to be so. Our partnership with Toronto Revellers is just one example of how we’re contributing to the cultural vibrancy of Canada. We invite you to join us at Toronto’s Caribbean Carnival in August, where everyone is invited to join in the festivities and discover the magic of diversity in action.

Plan Your Visit

To learn more about the Toronto Revellers Cultural Association and to plan your visit to the event, visit torontorevellers.com. We look forward to celebrating with you!

In summary, our commitment to nurturing vibrant relationships extends beyond just our products—it encompasses the communities we serve and the diverse cultures that enrich our lives. Join us at the table, where everyone is welcome, and let’s celebrate diversity together.

Be a part of our community

Join us to celebrate a world of flavours and surround yourself with tropical inspirations. Be a part of our events, get the latest news on Del Monte’s tropical juices, and let’s connect with others! See you there!